Select private, pocket, coming-soon and off-market opportunities throughout Los Angeles and the San Fernando Valley — shared directly with qualified buyers.
Opportunities that can be published. Others are shared only with buyers whose criteria are already on file.
The Definition
A pocket listing is a property being marketed privately instead of through public listing channels. The seller and agent agree to limit exposure — typically to a private buyer list and direct agent-to-agent outreach — rather than syndicating the property to public portals.
The house is real. The seller is real. The price is real. Only the exposure is deliberately controlled. “Off-market,” “pre-market,” “private” and “exclusive” are all used to describe versions of the same idea.
The Seller’s Reason
Privacy is the most common reason: high-profile owners, sensitive family situations, tenants in place, or simply not wanting a sign on the street and strangers walking through the house on a Sunday.
Others use a private phase to test pricing with real buyers before the public days-on-market clock starts. A quiet no is far cheaper than a public price reduction.
Considering Selling Privately?For Homeowners
Private marketing is not the right answer for every property — but when privacy, tenants, timing or a family transition is part of the picture, it frequently outperforms a public launch.
Aryan will walk you through both paths honestly: what full public marketing would likely produce, what a private phase protects, and how to sequence the two so you keep leverage either way.
Prefer to talk it through — in English or Farsi?
Neighborhood, budget, size, lot, condition, timing. The more specific the brief, the faster a real match surfaces.
Proof of funds or pre-approval where the seller requires it. This is what earns access to discreet inventory.
Private showings arranged directly, often before a property is publicly marketed — sometimes instead of it.
Pocket, pre-market and off-market opportunities are not a published list you can browse. They surface through conversations, and the buyers who hear about them are the ones whose criteria are already on file.
Send yours here. When something off-market or pre-market comes up that fits, Aryan can let you know. No listing is promised and no timing is promised.
Sending your criteria does not create an agency relationship and does not reserve any property. Availability of privately marketed property changes constantly and cannot be guaranteed. Prefer to talk now? Call or text 818-916-4058. Aryan Rabizadeh, Real Estate Agent, CA DRE #02077236 · Rise Real Estate Group | Real Brokerage Technologies, Inc.. Equal Housing Opportunity.
Off-market inventory is the product of relationships, outreach and being genuinely active in these neighborhoods every week. Here is exactly where it comes from.
Direct relationships with agents who have listings coming and sellers deciding — long before anything is public.
Owners in the deciding phase who will move for the right buyer but are not ready to be publicly listed.
Property that will hit the market, surfaced during the window when there is no competition yet.
Targeted outreach on behalf of a specific buyer when the criteria are clear and public supply is thin.
Transitions that often prioritize discretion and certainty over maximum public exposure.
Homes that did not sell publicly, whose owners are frequently more realistic the second time.
Private activity is not evenly distributed. These are the markets where it happens most, and where Aryan is most active.
Estate lots north of the boulevard and hillside property south of it are held by long-tenured owners who frequently prefer controlled exposure to a public launch.
Encino MarketTarzana South is where the private-listing conversation matters most in the Valley. Limited inventory, privacy-conscious owners, and real activity that never reaches a portal.
Tarzana MarketA high concentration of entertainment-industry owners makes discretion routine here, particularly in the hillside pockets south of Ventura.
Sherman Oaks MarketLarger parcels and view property south of the boulevard often trade quietly, and value-add opportunities regularly surface before they are listed.
Woodland Hills MarketA meaningful share of this market is handled privately. At the top of Beverly Hills, representation determines what you are shown.
Beverly Hills MarketCanyon and hillside estates in the 90210 area outside the city limits, where privacy is frequently the entire reason the owner bought there.
Beverly Hills Post Office MarketA small, tightly held neighborhood where the buyer pool is specific and inventory is limited — which is exactly the condition under which sellers choose to market quietly.
Trousdale Estates MarketAt the estate tier, owners have real reasons for discretion. A meaningful share of this market is shown privately before — or instead of — any public listing.
Beverly Hills Luxury MarketPrivate and pre-market opportunities are shared directly, not broadcast. Tell Aryan what you are looking for and he will follow up personally.
Investors and agents with qualified buyers are welcome — say so in the message and the conversation starts in the right place.
Your information is used to help with your search and is never sold or shared with third parties for their own marketing. Prefer to talk now? Call or text 818-916-4058.
A pocket listing is a property being marketed privately rather than through public listing channels. The seller and agent agree to limit exposure — usually to a private buyer list and direct agent-to-agent outreach — instead of syndicating the property to public portals. The house is real, the seller is real and the price is real; only the exposure is deliberately controlled.
Privately marketed listings are permitted. What matters is that the seller understands the trade-off between reach and discretion, that the arrangement is documented properly in writing, and that applicable MLS rules — including delayed marketing and cooperation policies — and fair housing obligations are followed. That conversation happens before anything is marketed.
Not automatically, and anyone promising a discount is guessing. Fewer buyers see the property, which can reduce competition — while the right private buyer, better terms, or avoiding a public price reduction can more than offset that. Which path serves a seller depends on the property, the price point and their priorities.
Tell Aryan specifically what you are looking for — neighborhood, budget, size, lot, condition and timing — and be prepared to verify that you are qualified. Buyers with documented criteria on file are the ones who get called when something surfaces.
For most privately marketed property, yes. Sellers who choose private marketing are trading reach for buyer quality, so verification is usually part of the process.
Send your criteria: areas, budget, what you are looking for, cash or financed, and timeline. Buyers with criteria on file are the ones Aryan works from, so when a private or pre-market opportunity comes up that fits, he can let you know. Nothing is promised in advance and availability changes constantly.
That is the practical value of the private list. Criteria are matched against pre-market conversations, agent-to-agent networks and direct outreach in the specific areas you care about. Availability changes constantly and nothing can be promised in advance.
Availability of privately marketed property changes constantly and cannot be guaranteed. Property information, availability, square footage, lot size and pricing are approximate, provided by the seller or other sources, deemed reliable but not guaranteed, and subject to change, prior sale or withdrawal without notice. Nothing on this page is an offer to sell or a solicitation of an offer to buy, and this is not intended as a solicitation of property already listed with another broker. Aryan Rabizadeh, Real Estate Agent, CA DRE #02077236 · Rise Real Estate Group | Real Brokerage Technologies, Inc.. Equal Housing Opportunity.
