Your Home DeservesMore Than an MLS Upload.

Commission is negotiable in California and is agreed in writing before any marketing begins. Aryan will walk you through the full cost structure — including what the marketing program covers and what a buyer’s agent may be paid — before you commit to anything.

Four things, and most sellers only budget for the first. Commission, which is negotiable and agreed in writing before marketing begins. Escrow and title fees. The Los Angeles County documentary transfer tax of $1.10 per $1,000 of value. And — inside the City of Los Angeles — the city transfer tax of 0.45% plus Measure ULA, which is the one that surprises people. Figures change; confirm current amounts with the LA Office of Finance and your own tax professional before relying on any of them.

Measure ULA is an additional City of Los Angeles transfer tax on higher-value property sales. As of September 2026 it applies at 4% to sales above $5,400,000 and 5.5% to sales of $10,900,000 or more. It applies to properties inside City of Los Angeles boundaries — which includes Encino, Tarzana, Sherman Oaks and Woodland Hills. It does not apply in separately incorporated cities such as Beverly Hills, Santa Monica or Calabasas. The thresholds are adjusted annually for inflation, so verify the current figures with the City of Los Angeles Office of Finance and a tax professional rather than relying on any website, including this one.

The whole sale price. This is the single most misunderstood part of it, and it creates a cliff rather than a gradual increase: a sale just above the threshold is taxed on its entire value, not on the excess. That makes pricing decisions near a threshold consequential in a way they are not at other price points, and it is worth modelling before a list price is set rather than discovering it in escrow. This is public tax law, not tax advice — the specifics of your situation belong with a CPA or tax attorney, and exemptions do exist.

From recent comparable closed sales, current active competition, pending sales, your property’s condition and lot, buyer demand in your price band, and timing. You receive a defensible range with the reasoning, not a single number designed to win your listing.

It depends on the property and your priorities. Full public marketing maximizes reach and competition. A private or pre-market phase protects privacy and lets you test the market without starting a public days-on-market clock. The two can also be sequenced. You will get a straight recommendation for your specific situation.

Usually less than you think. The goal is targeted work that returns more than it costs. Aryan gives you a prioritized list for your property rather than a blanket renovation recommendation.

It varies by price point, neighborhood, condition and season, and no honest agent can promise a timeline. What can be committed to is the preparation, the pricing strategy and the marketing — the parts actually within our control.

Both. Aryan represents residential sellers across property types and price points — condos, townhomes, single-family homes and estates. The strategy differs; the standard of representation does not.

Yes. Aryan speaks fluent Farsi and regularly discusses pricing, listing strategy, offers, counteroffers, inspections, appraisal and escrow with clients in Farsi.